Our Commitment

At Samsung Electronics, we put our top priority on protecting your personal information.

Fully acknowledging the fact that your personal information belongs to you, we do our best to securely store and carefully process the information you share with us.

We place our highest value on your trust. We hence collect a minimal amount of information only with your permission and use it solely for its intended purposes. We do not provide the information to third parties without your knowledge.

We at Samsung Electronics devote best efforts to ensure your data protection including technical data security and internal management procedures as well as physical data protection measures. Particularly, we’ve developed a strong encryption technology based on Samsung Knox. We’ve applied Samsung Knox across our systems and products, differentiating ourselves from others.

We strive to improve your lives by offering inspiring and fascinating digital experiences. In order to do so, your trust is paramount and thus, we will do our best to protect your personal information.

Thank you for your continued interest and support.

Privacy Policy


This Privacy Policy applies to any Samsung products and devices (collectively, "Products"), websites, applications, services, contests, surveys, redemptions, marketing, promotions, warranty registration, after sales support or repair support and other services, that refers to or links to this Privacy Policy (collectively, our “Services”). This Privacy Policy applies regardless of whether you use a computer, mobile phone, tablet, TV or other device to access our Services.

We collect various types of information in connection with the Services, including:

  • Information you provide directly to us;
  • Information we collect about your use of our Services; and
  • Information we obtain from third-party sources.

We may also seek your consent to collect information not described in the Privacy Policy.

We use the information we collect to, among other things:

  • Provide the Services you request;
  • Understand the way you use the Services so that we can improve your experience;
  • Provide customised content and advertising; and
  • Otherwise with your consent.

We may share your information with:

  • Affiliates—the Samsung family of companies.
  • Business partners—trusted companies that may provide information about products and services you might like.
  • Service providers—companies that provide services for or on behalf of Samsung.
  • Law enforcement—when we are required to do so or to protect Samsung and its users.

Data & Privacy Manager
Samsung Electronics New Zealand Limited
PO Box 36645
Auckland 0627
New Zealand
Email: through the “Contact Us” section listed on this page.